7. JINGLE FEVER
C onfessions of a Studio Rat One mans journey through a world of recording studios and musicians in the 70’s, 80’s and 90’s – without a net! London (1980) I engineered many advertising jingles during my career, in major studios like A&R in New York and Marcus Music, my base in London. In London I was picking up a lot of work from a music company called Air-Edel, the British arm of HEA in New York with whom I also spent countless hours recording jingles. Air-Edel had their own little demo studio where their writers could present jingle ideas to their advertising agency clients. It was no big deal as studios go. Perhaps there was a small Soundcraft board and multitrack, a vocal booth and a couch and coffee table in the back for the clients. They needed to make their demos as presentable as possible, so they would employ the services of the engineers with whom they would normally work on the “real” dates around town. I was part of that cadre of off-duty mercenaries, and it w...